Custom enamel pins / Surface, artwork and buying decisions

Soft vs Hard Enamel Pins: Finish, Colour & Cost

The same logo can be quoted as soft enamel, polished imitation enamel or traditional fired enamel. Start with the surface you want people to see and feel: raised metal with recessed colour, or a smooth face where the colour and metal are substantially level. Then compare the artwork, colours and budget.

By Theo Zhou · Published September 8, 2026 · Updated October 26, 2026

The main difference: soft enamel usually has colour below the metal outlines. Hard enamel commonly describes a polished, substantially flush face, including modern imitation-enamel constructions. Traditional fired enamel needs its material and process identified separately. Put the required surface profile in the inquiry so suppliers can quote a comparable result.

AI-generated conceptual comparison: soft enamel with recessed color and raised metal on the left; hard enamel with flush color and metal on the right
AI-generated illustration, not a production sample. The enlarged details emphasize the surface distinction; they do not specify dimensions, tolerances or a particular factory result.

Compare the surface before choosing the process name

Swipe horizontally to compare all three processes.

Use the finished surface and sample to align the specification
DecisionSoft enamel: recessed colourPolished imitation enamel: a common hard-enamel routeTraditional fired enamel
Colour and metalThe colour sits below the metal outlines, creating visible and tactile relief.After filling, curing and polishing, the colour and metal are substantially level.Identify the enamel material and firing route with the supplier.
What to choose forThe depth created by metal outlines and recessed colour areas.A smooth, filled surface, with the artwork reviewed for its appearance after polishing.The available colours, detail and fired result needed for the project.
What to inspectView the recesses and borders at an angle and feel their height difference.Check the transitions between metal and colour, fine divisions and lettering.Review actual colour samples, detail and the process risks raised for the design.

Here, “soft” describes the surface construction; it does not mean the metal pin bends like rubber. “Hard” does not identify one universal filling material. Agree on the appearance, feel and accepted sample as well as the process name.

The same logo can need different production artwork

Large colour areas, clear outlines and fine lettering place different demands on production. Use the same original design to compare options, and ask the supplier to mark any changes to thin lines, spacing and colour-fill areas for each route.

For a polished face, review how polishing affects fine details. For recessed colour, confirm that the grooves, borders and filled areas create the appearance you want. Check the lettering and logo at the actual wearing size, then assess the physical sample.

Gradients, photographs or a very small signature may also call for printing or a combined process. See our enamel vs printed pin guide for a project combining selective UV printing and local resin doming.

Together lettering pin with a silver-tone outline and recessed black colour areas
Recessed-colour, paint-filled pin. View full photo ↗
Long gold-tone university pin with lettering and decorative details
Etched and colour-printed pin. View full photo ↗
Round purple pin with gold-tone lettering, a triangular emblem and leaf details
Polished imitation-enamel pin. View full photo ↗
A membership pin project

Why a premium membership pin project chose imitation enamel

A customer planning premium membership pins initially preferred traditional fired enamel, seeking a smooth, porcelain-like appearance and a durable feel. We prepared three process sample cards—fired enamel, polished imitation enamel and a paint-filled finish—so they could compare the colours, feel and metal outlines directly.

The design contained fine lines and numerous colour areas. Drawing on our experience, we raised the available colour choices and the risk of firing pinholes in narrow areas as points to weigh before choosing the high-temperature route.

The customer could also feel the prominent metal borders and deeper recesses on the paint-filled card. Polished imitation enamel came closer to the smooth, filled surface they wanted. After considering the artwork, colour choices, sampling consistency and budget, they selected that route.

For this specification, resin colour paste was filled, cured and polished so the colour and metal outlines were substantially flush. The sample met the customer's expectations for colour and flatness, without the pinhole defects they had been concerned about.

The customer approved the sample and confirmed the specification for bulk production. For this project, colour range, a smooth feel and a process suited to the artwork mattered more than choosing by the process name alone.

Compare costs for the same complete pin

Align size, quantity, front and back artwork, metal finish, post positions, clutches, backing cards and packaging before comparing a recessed-colour pin with polished imitation enamel. Include each route's sampling, artwork adjustments and other charges in the same comparison.

A flatter face, printed detail or local resin dome changes the work and approval scope. Ask both quotations to identify the process, included effects and details still to be decided, then weigh those against the budget.

A resin-coated surface and a polished face are different choices

Clear resin adds a layer over the area it covers. Polished imitation enamel obtains a substantially flush face by filling, curing and polishing the colour alongside the metal outlines.

When a photograph looks smooth, confirm whether a resin coating is included, where it is applied, and whether its thickness, gloss and edge appearance suit the design. Photographs help communicate appearance; a physical sample lets you assess the feel.

Approve these five points before bulk production

  1. Surface and terminology. Is the colour recessed, substantially flush, or covered by an extra coating? Record which construction the quoted name describes.
  2. Detail at finished size. Check readable lettering and the space around metal lines and colour areas.
  3. Colour and overall appearance. Compare with the agreed colour references or physical colour samples, including the relationship between the metal finish and the colour.
  4. Reverse and wearing requirements. Check post positions, post count and clutches against the pin's weight and intended fabric. Our pin backing guide explains the choices.
  5. One reference for production. Keep the approved artwork version, sample, packaging and inspection requirements together so the bulk order has a consistent reference. Use the custom pin purchasing guide for the complete buying brief.

Questions buyers often ask

Does soft enamel mean low quality?

No. It usually describes how the colour sits in relation to the metal outlines. Assess the artwork interpretation, colour filling, metal finish, reverse assembly and conformity with the agreed specification.

Can I use the same artwork for both options?

Use the same original design as the starting point, then ask each proposal to identify changes to fine lines, lettering, spacing and colour areas. Approve the production artwork for the route you choose.

Can a front photograph prove which process was used?

Camera angle and reflections can hide surface depth. Side or angled photographs help; when the distinction matters, review them alongside a written process description and physical sample.

Choose the surface around your design

Planning custom enamel pins? Send your logo, size and quantity, and tell us whether you prefer raised metal with recessed colour or a polished, substantially flush face. We can discuss the routes against the artwork and the finish you want to retain.

Sources and image note

For supplier descriptions of surface construction, see Made by Cooper's explanation of modern and traditional enamel routes and Signature Pins' soft-enamel description. The three product photographs illustrate the processes identified for them. The opening comparison is an AI-generated surface illustration, with its original caption retained.